Digital Design
XO
Digital Design: An In-Depth Look Into A Complex Field
Compared to the previous era, digital design has come a long way. Indeed, it is one of those things that is made using a digital device. While digital design has come a long way, it may appear simple, but it is not.
There’s a whole in-depth definition regarding digital design that one may want to know. Considering the availability of so many digital design tools, it is overwhelming. However, it is extremely necessary to understand how digital design has shaped the future and how it can help.
“Design is thinking made visual.”
– Saul Bass
What is
Digital Design?
Digital design is a kind of visual communication that portrays information about a product or service through a digital interface. Digital design is also known as graphic design and has become one of the most important elements of product representation. In this digital age, demand for digital design has exponentially grown and have evolved into many different types according to their use cases – web design, app design, infographic design, email design, ad design, social media design, presentation design, and 3D design.
Who Uses Digital Design?
In today’s time, almost everyone is actively using digital design. Brands looking forward to promoting their products consider using digital design for a wide range of benefits. Furthermore, digital design also provides the benefit of choosing the designs accordingly.
On the other hand, digital design, as the name goes, is created by experienced digital designers. It is extremely crucial to manage the impact and get it done from experts. Digital design can help to bridge the gap between product expectations for clients and eventually designers.
The UX designers focus a lot on using digital design carefully to bring the wide range of benefits.
Why Use Digital Design?
Our lives have migrated largely online, so the design of our online interactions and experiences matter a lot. Digital design affects the way we work, learn, shop, and socialize. There is undeniable power and influence in the digital sphere. Digital designs excel at breaking the boundaries of space and inviting active user engagement.
If you aren’t yet harnessing the power of digital design for your business, you’re missing out on a lot of potential for growth and sales.
Benefits of Digital Design
STRONGER BRAND RECOGNITION
Digital design done well helps you achieve stronger brand recognition. A branding design is successful when people are able to recognise a brand through visual cues such as logos, colours, or slogans, without having to look at the company name.
SAVES MONEY
Businesses, especially the small ones with limited digital marketing budget can focus on using digital design to save money. Cheap design, however, does not always mean poor design. It is extremely crucial to reach out to professionals to get maximum advantages. Changes, redesigns, and delays can cost a significant amount of money. However, working with professional designers will save you against this risk of unwanted expenditure.
IMPROVES USER EXPERIENCE
Digital design improves user experience because they create interactions that are more than just usable – pleasurable, efficient, and fun. Effective digital design is user-centered and as Tom Sharon puts it, ‘is the art and science of generating positive emotions through product interactions.’
BETTER COMMUNICATION
One of the significant benefits of digital design is that it helps to communicate even the most complex messages simply. Good design is like a well-written book or speech, using carefully chosen words to guide the reader or listener through a series of ideas that communicate an overall message.
What Are The Software Tools For Digital Design?
Digital design requires a pen and a pad and a screen. Well, if that is what you think about digital design, you probably are mistaken. Digital design is more complex than it appears to be.
In fact, digital designers or graphic designers use a wide range of tools to indulge in the digital design process. Here are some tools to get started within your journey of a digital designer.
This is by far one of the best tools for digital design. This is an illustration app that helps to simplify the working of the digital design process. ProCreate is extremely easy to use and can provide the option for a wide selection of brushes.
However, ProCreate is only compatible with iPad. But, once you start drawing using the Apple Pencil, you can always expect the best results. One of the main benefits of using ProCreate is that it allows you to record the entire drawing process while you keep making the layers.
Most digital designers are in love with Clip Studio Paint considering how great an app this is. Clip Studio Paint has the simplest collection of illustrations, but it can cater to the needs of the audience as it is affordable and simple.
Unlike most of the software, Clip Studio Paint actually provides the benefit of drawing even the most complex structures in an easy way. If you do not use Adobe Suite, but want the same features, Clip Studio Paint can cater to them.
If you use Clip Studio Paint on iPad, you get a 6 month trial period too. However, there are several websites from where you can get the free version. Well, before you start using the website or tool professionally, it is advisable to check out the reviews too. A few tutorials would be of great help to get started.
You can never go wrong with Adobe Photoshop when it comes to designing. One of the greatest benefits of Adobe Photoshop is that it provides the benefit of faster graphic designing.
With the help of Adobe Photoshop, you get the benefit of manipulating photos and eventually creating hyper-realistic ones. With the help of computer art, you can create modern art in no time. Even if you are a beginner graphic designer, you can start with learning the basics from Adobe Photoshop. Honestly, there are a lot of images that you won’t even consider to be real, but photoshopped. That’s how powerful Adobe is in terms of marketing.
Adobe Photoshop offers a wide range of benefits like image analysis, video editing, 2D and 3D image manipulation, composting and so much more. Over the years, the different updates of Adobe Photoshop has only made it a strong tool with different features.
Digital designers love the art of manipulation because it helps them offer something new. The creative side is easily reflected. However, digital artists often need to work towards editing the vector editing program. If you don’t want to manipulate images, but create something real, Adobe Illustrator provides the benefit of vector editing.
Adobe Illustrator can be extremely beneficial for making fonts, cartoons and logos. Although it is a paid tool, it provides the benefit of trial. You can experience the trial version only from Amazon. However, make sure to watch different tutorials about Adobe Illustrator before starting to begin with different elements like fonts, cartoons, graphics, and logos.
“Styles come and go. Good design is a language, not a style.”
– Massimo Vignelli
Digital Design Trends
Digital designs have already taken over the market. Well, with each passing year, the trends of digital design change rapidly to show what things are like. Some of the common digital design trends to look forward to include the following.
Muted Color Palettes
This is one of the best digital design trends. Honestly, it is one of those trends that has been in the market for quite some time now. This trend is not going away anytime soon..
Muted colors are those that are different from black, white or any complementary color. One of the greatest benefits of using the muted color palettes is that it helps to stand out. It does not follow the contemporary notion, but helps your brand stand apart from the competitors.
Simple Data Visualisation
The main aim of data visualization is to turn the availability of viewing complex processes into simpler ones. The designers have been bringing a change in terms of data visualization.
This trend plays an important role in avoiding the risk of overloading too much data. Instead, it is focused on simplifying the data. If you don’t want to create too much noise, this is one of those digital design trends that can help.
The example of data visualization is quite prevalent in Twitter. Some brands have been using this trend to portray their audience exactly what they are looking for.
Geometric Shapes
Geometric shapes are the new trend to look forward to. Most of the brands have turned to using geometric shapes to promote their products.
Last year, most brands were using abstract shapes. But, in today’s time, most brands are using geometric shapes which is actually proving to be helpful. The shift from abstract to geometric shapes isn’t abrupt, but it is bringing a gradual shift.
Comparatively, geometric shapes are very easy to use and have been helping businesses for a long time. Moreover, compared to abstract shapes, geometric shapes make more sense and are easy too. It helps to bring forth consistency and order for structural designing too.
Final Thoughts
Digital design is the future and is the next big thing to look at. It has helped several businesses establish themselves in the market. Well, digital design is used for creating different shapes and designs.
Digital design is indeed taking over the market and inviting a lot of user engagement too. Since there are so many possibilities surrounding digital design, one can consider developing their career in this field.
