There are two types of SEO techniques, and they can work like magicians for making your website rank. As the term itself suggests, white hat is good seo, using all the legal means, black hat suggests negative seo, which may bring results and increase the chances of the website being penalized.
White hat SEO is crucial for websites because it will use all the prominent efforts and techniques for increasing your visibility. If your visibility increases, the search engine results page ranking eventually increases.
Black hat SEO is nothing but a villain. If you want quick results, black hat SEO can do that. But how long that technique will be effective is unknown. These techniques violate the ethical rules and help you rank higher.
SEO isn’t a one-day thing. No matter how much effort you put in, you need to be careful. Don’t get driven away because someone is ranking higher than you. Instead, be patient. SEO is all about patience.
There are millions of websites with the same information and have been there longer than you. Thus, it is essential to put in your SEO efforts carefully. If you want the best for your website, you also need to maintain the website’s integrity. At the same time, it is necessary to follow ethical processes. Many websites using black hat techniques were either penalized or banned. All you need to do is play by the rules to be on the top.